Fishing Lures & Baits

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand sa...

Life-like scale detail, plus a massive deep diving lip creating diving depths to 30 feet.

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

Designed with special jig hook to keep fish pinned to the hook better than standard J-hook. Side ribbing moves more water that fish can feel. Repla...

X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to h...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

GOT-CHA JFA-3PK Jigfish Kit , 3 per Pack, Includes JF12-BTS, JF34-BYS JF1-GCO

GOT-CHA JF15-3PK Jigfish Lure, 3" 1 1/2 oz, Sz 4 Treble Hook, 3 per Pack, Includes JF15-BTS, JF15-BYS, JF15-GCO

GOT-CHA HSWG12-120S Multi-Color Grub Head, 1/2 oz, 2/0 Hook Chartreuse/Lime, 7/Pack

GOT-CHA H4CT20-10S Curltail Grub 4", Chartreuse/Silver Flake, 20/Pack

GOT-CHA H6CT20-6 Curltail Grub, 6" Pink, 20/Pack

GOT-CHA HSWG12-128S Multi-Color Grub Head, 1/2 oz, 2/0 Hook Chartreuse/Lime/Orange, 7/Pack

GOT-CHA HSWG38-91S Multi-Color Grub Head, 3/8 oz, 2/0 Hook, White/Red 7/Pack

GOT-CHA HSWG38-112S Multi-Color Grub Head, 3/8 oz, 2/0 Hook White/Lime, 7/Pack

GOT-CHA HSWG38-128S Multi-Color Grub Head, 3/8 oz, 2/0 Hook Chartreuse/Lime/Orange, 7/Pack

GOT-CHA H6CT20-10OCH Curltail Grub 6", Opaque Chartreuse, 20/Pack

GOT-CHA H4CT20-31 Curltail Grub, 4" Opaque Chartreuse, 20/Pack

Sea Striker PE12W Popeye Bucktail Jig, 1/2 oz, 7/0 Hook, White Head/White Tail, 2/Pack

Berkley GSG6-WH Gulp! Grub, 6" 4Pk White, Floating

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

The Chug Norris is the undisputed king of the waves when it comes to poppers. Designed to be the ultimate popper, the Chug Norris represents maximu...

The DTX Minnow range represents the pinnacle of offshore hardbait trolling lures, featuring the Patented Autotune system. Developed over years of R...

The Madscad is a twichbait that can be used on nearly every species for casting and trolling.  The Madscad is by far the most versatile lure in the...

The Shikari Inshore is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides ba...

A Squid Vibe. Yes, it's a world first that catches every species! There has never been a lure that can do what the Squidtrex does. Whether it's 2ft...

The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with the flick of a ...

The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect for Yellowfin, Bluefin, Amberjack and a variety of other species. ...